Win from Within: Build Organizational Culture for Competitive Advantage

About the Book

Win from Within: Build Organizational Culture for Competitive Advantage by James Heskett explores how organizational culture can become an important part of business strategy and competitive performance. The book examines the relationship between workplace culture, employee engagement, customer loyalty, productivity and long-term business results.

Building a Strong Organizational Culture

James Heskett presents a practical approach to understanding and changing organizational culture. The book explains how leaders can identify the cultural factors that influence an organization and use them as a foundation for broader strategic and organizational change.

Rather than treating culture as separate from business performance, Heskett examines how trust, employee behavior and shared organizational practices can support strategy and make changes easier to implement. The book also considers how organizations can measure the effects of culture and communicate the value of culture-related initiatives to decision-makers.

Leadership and Culture Change

The book draws on examples from organizations around the world to examine how leadership can influence workplace culture. It also considers the challenges of maintaining organizational culture as working environments change, including the growth of remote work.

Key Features

Focuses on organizational culture and competitive advantage; examines the relationship between culture and business performance; discusses employee engagement, loyalty, productivity and creativity; explores leadership and organizational culture change; considers ways to measure the effects of culture; examines culture in changing and remote-work environments; includes examples from organizations around the world.

Who Is It For?

This book is suitable for business leaders, managers, executives, HR professionals, management students and readers interested in organizational behavior, workplace culture and strategic management. It can also be useful for professionals involved in organizational development and culture-change initiatives.

Product Details

Author: James L. Heskett; Foreword: John Kotter; Publisher: Columbia Business School Publishing; Publication year: 2022; Format: Hardcover; ISBN: 9780231203005; Language: English.

Explore More Organizational Behavior Books

Explore our Organizational Behavior & HR collection for more books on workplace culture, human resources, management and organizational development.