The Contagious Commandments

In an era of ad-blockers and fragmented attention, how do the world's most successful brands stay relevant? The Contagious Commandments: Ten Steps to Brand Bravery provides the definitive roadmap. Written by the founders of Contagious—the leading intelligence service for the global marketing community—this book distills decades of industry-shaping insights into ten actionable steps.

Don't Just Compete—Command Attention
Paul Kemp-Robertson and Chris Barth move beyond traditional advertising theory to reveal how brands like Nike, Patagonia, and Burger King use "bravery" to create contagious ideas. This book is a masterclass in modern storytelling, technology integration, and consumer psychology.