Puff Piece by John Safran

Puff Piece by John Safran is a witty, provocative, and thought-provoking work of investigative nonfiction that examines the tobacco industry, the rise of vaping, and the power of language in shaping public perception. With his trademark humour and curiosity, Australian writer and filmmaker John Safran investigates how one of the world's most controversial industries attempts to reinvent itself while protecting its commercial interests.

As cigarette smoking faces growing criticism from governments, investors, and the public, tobacco giant Philip Morris announces plans to transform itself into a health-focused company dedicated to helping smokers quit. But Safran begins to question whether this apparent change represents genuine progress or simply a new strategy to keep the tobacco business alive.

His investigation leads him into the world of IQOS, a heated tobacco product marketed as an alternative to traditional cigarettes. Along the way, he uncovers corporate manoeuvres, questionable claims, and attempts to reshape public understanding through carefully chosen terminology. Can a cigarette become something entirely different simply by changing the words used to describe it?

Combining investigative journalism, sharp satire, and fascinating research, Puff Piece explores corporate responsibility, public health, marketing, and the manipulation of language. It is an engaging choice for readers interested in media criticism, social issues, investigative nonfiction, and the hidden strategies behind powerful global industries.

Book Details

• Title: Puff Piece
• Author: John Safran
• Publisher: Penguin Random House Australia
• Imprint: Penguin
• Format: Paperback
• Language: English
• Genre: Investigative Nonfiction, Social Commentary, Media and Culture
• Publication Date: 30 August 2022
• Pages: 368
• ISBN-13: 9781760890162

Frequently Asked Questions

What is Puff Piece by John Safran about?
The book investigates the tobacco and vaping industries, examining how Philip Morris attempts to reinvent its public image while continuing to promote products related to tobacco consumption.

Is Puff Piece fiction or nonfiction?
It is investigative nonfiction that combines research, journalism, humour, and social commentary.

Who should read Puff Piece?
It is ideal for readers interested in investigative journalism, corporate marketing, public health debates, media manipulation, and contemporary social issues.

Why buy from Generation Books Collection?
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