Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound

About the Book

Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound by Iliyana Stareva explains how public relations agencies can adapt their services to the digital era. The book combines PR, content marketing and measurement to provide a framework for attracting audiences, developing relationships and demonstrating the value of PR activity.

Building an Inbound PR Strategy

Stareva explores how changing consumer behaviour and digital channels have transformed traditional public relations. Instead of relying primarily on conventional media outreach, the book examines how agencies can use valuable content and inbound methods to attract potential customers and media contacts.

The book covers building brand awareness, generating customer and media leads, nurturing relationships and measuring the return on investment of PR activities. It also looks at how agencies can develop the internal capabilities needed to deliver and measure inbound PR services.

Key Features

Author: Iliyana Stareva; Inbound public relations; Digital PR strategy; Content marketing; Brand awareness; Customer and media lead generation; Relationship building; PR measurement; Return on investment; Agency growth.

Who Is It For?

This book is suitable for PR professionals, agency owners, marketing teams and business leaders interested in adapting public relations to digital channels. It can also be useful for readers studying the relationship between public relations, content and inbound marketing.

Product Details

Author: Iliyana Stareva; Publisher: John Wiley & Sons; Publication Date: 24 April 2018; Format: Hardcover; Pages: 192; ISBN: 9781119462217; Language: English; Edition: 1st Edition.

Explore More Marketing & Sales Books

Discover more books covering marketing, public relations, sales and related business subjects in our Marketing & Sales collection.