Blind Spots How to Uncover and Attract the Fastest Emerging Economy

About the Book

Blind Spots: How to Uncover and Attract the Fastest Emerging Economy by R. J. Brideson examines the economic and commercial opportunities created by the growing influence of women as consumers. Brideson argues that many businesses overlook the differences in women's experiences and purchasing behaviour, creating what she describes as "blind spots" in marketing and business strategy.

The book presents a practical framework for businesses that want to better understand the modern female market and incorporate gender intelligence into commercial decision-making. It connects consumer insight with competitive advantage, brand relationships, innovation, and long-term business growth.

Understanding the Female Consumer Market

Brideson explores how businesses can move beyond simplified assumptions about women and develop a more nuanced understanding of their needs and behaviours. The book covers topics including gender differences, consumer insights, competitive advantage, customer relationships, business myths, financial opportunities, and preparing organisations for a changing marketplace.

Its central focus is on helping businesses recognise the commercial significance of women as a major consumer market and develop strategies that respond to this opportunity through more informed marketing and business practices.

Who Is It For?

This book is suited to marketers, business owners, entrepreneurs, executives, brand strategists, and professionals interested in consumer behaviour, women's markets, marketing strategy, and business growth.

Key Features

Women's consumer market; marketing to women; consumer behaviour; gender intelligence; business strategy; competitive advantage; customer insights; brand relationships; market opportunities; consumer marketing; business growth; womenomics.

Product Details

Author: R. J. Brideson; Publisher: John Wiley & Sons; Edition: 1st Edition; ISBN: 9780730345404; Format: Paperback; Pages: 296; Publication Year: 2017; Language: English; Genre: Business & Economics, Marketing; Subject: Consumer Behavior, Women in Economic Development.