{"product_id":"the-contagious-commandments","title":"The Contagious Commandments","description":"\u003cp data-path-to-node=\"4\"\u003eIn an era of ad-blockers and fragmented attention, how do the world's most successful brands stay relevant? \u003cb data-path-to-node=\"4\" data-index-in-node=\"108\"\u003eThe Contagious Commandments: Ten Steps to Brand Bravery\u003c\/b\u003e provides the definitive roadmap. Written by the founders of \u003ci data-path-to-node=\"4\" data-index-in-node=\"224\"\u003eContagious\u003c\/i\u003e—the leading intelligence service for the global marketing community—this book distills decades of industry-shaping insights into ten actionable steps.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003e\u003cb data-path-to-node=\"5\" data-index-in-node=\"0\"\u003eDon't Just Compete—Command Attention\u003cbr\u003e\u003c\/b\u003ePaul Kemp-Robertson and Chris Barth move beyond traditional advertising theory to reveal how brands like Nike, Patagonia, and Burger King use \"bravery\" to create contagious ideas. This book is a masterclass in modern storytelling, technology integration, and consumer psychology.\u003c\/p\u003e\n\u003ctable data-path-to-node=\"12\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAttribute\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,1,0,0\"\u003e\u003cb data-path-to-node=\"12,1,0,0\" data-index-in-node=\"0\"\u003eTitle\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,1,1,0\"\u003eThe Contagious Commandments: Ten Steps to Brand Bravery\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,2,0,0\"\u003e\u003cb data-path-to-node=\"12,2,0,0\" data-index-in-node=\"0\"\u003eAuthor(s)\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,2,1,0\"\u003ePaul Kemp-Robertson \u0026amp; Chris Barth\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,3,0,0\"\u003e\u003cb data-path-to-node=\"12,3,0,0\" data-index-in-node=\"0\"\u003eFormat\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,3,1,0\"\u003eHardcover \/ Paperback\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,4,0,0\"\u003e\u003cb data-path-to-node=\"12,4,0,0\" data-index-in-node=\"0\"\u003eGenre\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,4,1,0\"\u003eBusiness \/ Marketing \/ Advertising \/ Branding\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,5,0,0\"\u003e\u003cb data-path-to-node=\"12,5,0,0\" data-index-in-node=\"0\"\u003eLanguage\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,5,1,0\"\u003eEnglish\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,6,0,0\"\u003e\u003cb data-path-to-node=\"12,6,0,0\" data-index-in-node=\"0\"\u003eKey Themes\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,6,1,0\"\u003eViral Marketing, Brand Strategy, Creative Innovation, Consumer Engagement\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,7,0,0\"\u003e\u003cb data-path-to-node=\"12,7,0,0\" data-index-in-node=\"0\"\u003eTarget Audience\u003c\/b\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan data-path-to-node=\"12,7,1,0\"\u003eMarketers, Advertisers, CEOs, Entrepreneurs, and Brand Managers\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Generationbookscollection","offers":[{"title":"Default Title","offer_id":48282191986936,"sku":null,"price":2250.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/3281\/2024\/files\/TheContagiousCommandments.webp?v=1777114650","url":"https:\/\/generationbookscollection.pk\/products\/the-contagious-commandments","provider":"Generation Books Collection","version":"1.0","type":"link"}