{"product_id":"puff-piece","title":"Puff Piece","description":"\u003ch1\u003e\u003cspan\u003ePuff Piece by John Safran\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePuff Piece by John Safran\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a witty, provocative, and thought-provoking work of investigative nonfiction that examines the tobacco industry, the rise of vaping, and the power of language in shaping public perception. With his trademark humour and curiosity, Australian writer and filmmaker John Safran investigates how one of the world's most controversial industries attempts to reinvent itself while protecting its commercial interests.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs cigarette smoking faces growing criticism from governments, investors, and the public, tobacco giant Philip Morris announces plans to transform itself into a health-focused company dedicated to helping smokers quit. But Safran begins to question whether this apparent change represents genuine progress or simply a new strategy to keep the tobacco business alive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHis investigation leads him into the world of IQOS, a heated tobacco product marketed as an alternative to traditional cigarettes. Along the way, he uncovers corporate manoeuvres, questionable claims, and attempts to reshape public understanding through carefully chosen terminology. Can a cigarette become something entirely different simply by changing the words used to describe it?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCombining investigative journalism, sharp satire, and fascinating research, \u003c\/span\u003e\u003cem\u003e\u003cspan\u003ePuff Piece\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e explores corporate responsibility, public health, marketing, and the manipulation of language. It is an engaging choice for readers interested in media criticism, social issues, investigative nonfiction, and the hidden strategies behind powerful global industries.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBook Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTitle:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Puff Piece\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eAuthor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e John Safran\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePublisher:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Penguin Random House Australia\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eImprint:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Penguin\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFormat:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Paperback\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLanguage:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e English\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGenre:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Investigative Nonfiction, Social Commentary, Media and Culture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePublication Date:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 30 August 2022\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePages:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 368\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eISBN-13:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 9781760890162\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhat is \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan\u003ePuff Piece\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan\u003e by John Safran about?\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe book investigates the tobacco and vaping industries, examining how Philip Morris attempts to reinvent its public image while continuing to promote products related to tobacco consumption.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIs \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan\u003ePuff Piece\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan\u003e fiction or nonfiction?\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eIt is investigative nonfiction that combines research, journalism, humour, and social commentary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWho should read \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan\u003ePuff Piece\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan\u003e?\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eIt is ideal for readers interested in investigative journalism, corporate marketing, public health debates, media manipulation, and contemporary social issues.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhy buy from Generation Books Collection?\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eExplore insightful nonfiction and thought-provoking books at Generation Books Collection. Check the product listing for current availability, price, and delivery details in Pakistan.\u003c\/span\u003e\u003c\/p\u003e","brand":"Generation Books Collection","offers":[{"title":"Default Title","offer_id":67660970492152,"sku":null,"price":1050.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/3281\/2024\/files\/Puff_Piece_by_John_Safran_Paperback_Book.webp?v=1791929704","url":"https:\/\/generationbookscollection.pk\/products\/puff-piece","provider":"Generation Books","version":"1.0","type":"link"}